On December 18, the U.S. Court of Appeals for the Eleventh Circuit heard arguments in Insurance Marketing Coalition Limited (“IMC”) v. Federal Communications Commission, which was brought by the marketing trade association to challenge the FCC’s December 2023 one-to-one consent rule, which is slated to go into effect on January 27, 2025. Under the new rule promulgated under the Telephone Consumer Protection Act, the FCC has modified the definition of “express written consent” and seeks to require comparison shopping websites and other marketers to obtain a consumer’s prior written consent to receive calls and texts from one marketing partner at a time. Continue Reading Federal Court of Appeals Considers Challenge to FCC’s One-to-One Consent Rule
